Jammin’ with Jesus™ AR | Spiritual Entertainment Augmented Reality App
Product: Augmented Reality Native iOS App
My Role: Creative Director, UX/UI
Client: 3KAR
2019-Present
Project Overview
Lead the creative direction and branding of Jammin’ with Jesus™ AR the first of several in a series of Spiritual Entertainment Augmented Reality (AR) Apps. Key features include the ability to dance, pray and create custom photos and videos. I worked closely with the clients on defining the company brand and mission. Was responsible for the design and management of artwork, branding, logo, and design elements. As the head UX/UI designer, I worked with the developer on defining and implementing the functionality as well as designing the interface graphics and artwork.
Incredibly Lifelike Experience With Your Camera Device.
Bring Jesus into your world, dance together, pray together, take amazing photos and record videos to share the joy and happiness with friends and family! The possibilities are endless! Customize the realities you build, capture with photo and video, share with friends and family and spread the message of Joy & Happiness.
Methods Used
Discovery & Research
• User research
• Competitive analysis
• Target Audience
Sketching & Ideation
• User journey
• Rough sketches
• Design iteration
Narrowing Scope & Structure
• User flows
• Wireframes
• Sitemaps
Prototyping & Testing
• High level prototype
• Usability testing & results
• Prototype iterations
End Deliverables
Branding
- Style guide
- Branding Board
- Logo design
UX/UI Design
- Creative Direction
- System-overview diagram
- Wireframes
- User flow
- Hi-Fi wireframes
- Interface Design
- Design & creation of interface elements
Live Launch & Marketing
Marketing & Advertising
- Project Management
- Marketing Plan
- High-level personas
- Pitch deck creation
UX & UI
Interface Design
Creation and management of interface assets, design layout, style and functionality.
Menu & Key Features
Feature Set:
Dance
Pray
Camera & Video
Social Sharing
The menus were designed to be used with the app with the least amount of interference with the created realities. The primary functionality of the app can be easily and clearly accessed. Camera, video and sharing options are available from the primary navigation menu. Clicking on icon such as Dance or Pray opens a secondary menu tab with additional choices related to the selected option.
Onboarding Screens
AR is a new technology and new experience for many. Initial usability testing showed users were not sure how to position their devices. Onboarding screens were implemented in the design and usabilty tests showed users where able to find the correct angle for placement.
Additional Screens
Future Considerations
Implementing additional features such as other dance and pray options, as well as the ability to markup and add graphics to user created photos and videos directly within the app. Development of more apps features other Spiritual Leaders.
Design Process
Story boarding, user flows, user maps and multiple design iterations.
CREATIVE DIRECTION
Branding Style & Elements
Jammin’ with Jesus™ AR Spreads the Message of Joy, Happiness and Overall Well-Being.
With the power of Augmented Reality JWJ AR provides users an opportunity to spend time with Jesus in an unprecedented way. Strengthening their relationship with Jesus, mind, body and spirit. Through Dance and Prayer
Logo Design
Icon
Logo Variation
App Icon