Creative Strategist | MAZAKALI
2018-Present
My role with MAZAKALI required me to take on a variety of tasks and positions, I worked along side the Chief Marketing Director, as well as the company CEO and CFO primarily focusing on creative design projects.
Responsibilities & Contributions
Lead Creative Team Strategy Meetings
Present completed ideas to clients/team members
Website User Experience
Produce sketches, storyboards, roughs to visualize ideas
Consult with business partners to understand their challenges and verbally provide smart solutions
Project Management
Generate clear ideas and concepts to communicate with the rest of the creative team across different types of media
Managing projects and working within a budget
Manage and delegate responsibilities to other designers and provide directions
Partner with department team, project managers, account managers, proofreading, art directors, and print production manager
Re-Branding
Understand marketing initiatives, strategic positioning and target audience
Logo Design, Creation of Style & Branding Guide
Marketing and Strategy
Design of Marketing Material Design, Print and Web
Stay on top of all trends and maintain best practices
Working on designs to produce effective advertising campaigns
Adhere to brand style and standards while creating effective designs
Slide Deck & Presentation Design
Take work from concept to final execution within deadlines
Design of infographics
Communicate information visually with the use of color, typography, photography, animations, charts, graphs and diagrams
Develop creative concepts transforming sometimes complicated text-heavy presentations into concise, visually engaging experiences
